With mobile advertising, you can effectively reach a wider, targeted and niche audience. Research indicates that mobile internet traffic has overtaken desktop and laptop internet traffic by double and with the increased dependence on mobiles, these numbers are only set to increase.
Only mobile advertising offers enhanced targeting capabilities enabling you target individual campaigns based on content, user interest, geographical location, device, phones, demographics, behavioural attributes and also retargeting capabilities so that your campaign has maximum reach to your target audience.
If you thought mobile advertising is expensive and only for big advertisers, think again. Mobile advertising is often solely used by start-ups, mid size businesses and even first time advertisers primarily owing to its cost advantage and the flexibility that it offers for customising campaigns based on budget.
Server reports and analytics tools help us to gauge the performance of campaigns almost instantaneously which is not possible with other modes of advertising. These are powerful indicators based on which, we suggest timely improvements in overall campaign strategies.
A mobile advertising campaign is the most cost effective way to reach your target audience at less than a fraction of the costs of other traditional mediums such as print, TV, radio and outdoor advertising. Depending on your campaign objectives, you can select a campaign where you pay for only what you need.
By using a variety of rich media ads in your campaigns, you can create real time engagement and high recall for your brands which is not possible with print and other conventional modes of advertising. Audience response can also be tracked almost instantaneously.